Excel template: multichannel sales overview
Which channel really makes money? Record orders from Amazon, eBay, Kaufland, OTTO and your shop – the template shows revenue, fees and contribution margin per channel and month.
What's in the template
Sales
Date, channel (drop-down list), order number, item, quantity, gross revenue, VAT rate, cost of goods, fees, shipping – month, net revenue and contribution margin are calculated.
Analysis
Orders, net revenue, fees, contribution margin, CM ratio and revenue share per channel, filterable by month, with bar chart.
In three steps
- Enter orders or paste marketplace exports
- Optionally choose a month in the analysis
- Compare channels by contribution margin
You fill in the yellow fields; the template calculates the grey ones. You can overwrite the example rows.
Frequently asked questions
Can I paste exports from Amazon or eBay?
Yes, if you put the columns in the order of the template. It's easier with multichannel software that merges all orders automatically.